Purecrest Logo Purecrest

Privacy Policy

Last updated: January 2026  |  Effective: January 2026

This Privacy Policy explains how Purecrest Limited ("Purecrest", "we", "us", or "our") collects, uses, stores, and protects your personal information when you access or use our website at www.purecrest.ng and our associated services. By using our website, you agree to the practices described in this policy.

1. Who We Are

Purecrest Limited is a diversified Nigerian company operating in hospitality management, real estate, and business solutions. We are the data controller responsible for your personal information collected through this website.

Contact Details:
Email: hello@purecrest.ng
Phone: +234 913 040 3970
Website: www.purecrest.ng

2. Information We Collect

We collect the following categories of personal data:

Contact Information

Your full name, phone number, and email address — collected when you submit an enquiry, book a property, or contact us.

Property Preferences

Your search history, property categories, locations, and budget preferences to help us match you with suitable listings.

Booking & Transaction Data

Details of property bookings, reservations, check-in/check-out dates, and number of guests.

Communications

Messages, enquiries, and correspondence you send to us via our website forms or email.

Technical & Usage Data

IP address, browser type, device information, pages visited, referral source, and time spent on our website (via analytics tools).

Cookies

Small data files stored on your browser. See our Cookie section below for more details.

3. How We Use Your Information

We use your personal information for the following purposes:

  • ✓To respond to property enquiries, booking requests, and messages in a timely and professional manner.
  • ✓To process and manage shortlet bookings, virtual tours, and property visits.
  • ✓To match you with suitable properties based on your stated preferences and search criteria.
  • ✓To send confirmations, receipts, and important service-related notifications.
  • ✓To improve our website, services, and user experience based on aggregated usage patterns.
  • ✓To comply with our legal obligations under applicable Nigerian law.
  • ✓To send marketing communications if you have opted in (you may opt out at any time).
  • ✓To detect, prevent, and address fraud, security breaches, and technical issues.

4. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Contract performance — Processing is necessary to fulfil your booking or service request.
  • Legitimate interests — To operate and improve our services, prevent fraud, and respond to enquiries.
  • Consent — For marketing communications and non-essential cookies (you may withdraw consent at any time).
  • Legal obligation — To comply with applicable Nigerian laws and regulations.

5. How We Store and Protect Your Data

We take the security of your personal information seriously. We implement appropriate technical and organisational measures including:

  • Secure HTTPS encryption for all data transmission.
  • Restricted access to personal data on a need-to-know basis.
  • Secure cloud infrastructure hosted on Cloudflare's global network.
  • Regular security reviews and access audits.
  • Staff training on data privacy and information security.

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

6. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your data with:

  • Service providers — Third-party platforms that help us deliver our services (e.g. Cloudflare for hosting, Google Analytics for website analytics). These providers are contractually obligated to protect your data.
  • Property agents and partners — Where you have specifically requested to be connected with an agent or partner property.
  • Legal authorities — Where required to comply with a court order, legal obligation, or to protect our rights.

7. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files placed on your device. We use:

  • Essential cookies — Required for the website to function properly.
  • Analytics cookies — Google Analytics to help us understand how visitors use our site (anonymised data).
  • Advertising cookies — Google AdSense to serve relevant advertisements.

You can manage your cookie preferences through our cookie consent banner or by adjusting your browser settings. Disabling certain cookies may affect website functionality.

8. Your Rights

You have the following rights regarding your personal data:

Right of Access

Request a copy of the personal data we hold about you.

Right to Rectification

Request correction of inaccurate or incomplete personal data.

Right to Erasure

Request deletion of your personal data where there is no legitimate reason to retain it.

Right to Restrict Processing

Request that we restrict the processing of your personal data in certain circumstances.

Right to Data Portability

Receive your data in a structured, commonly used format.

Right to Object

Object to the processing of your data for direct marketing purposes.

To exercise any of these rights, please contact us at hello@purecrest.ng. We will respond within 30 days.

9. Third-Party Links

Our website may contain links to third-party websites, including listing portals, social media platforms, and payment processors. Purecrest is not responsible for the privacy practices of these external sites. We recommend reviewing their privacy policies independently.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected data from a minor, please contact us immediately so we can delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The date at the top of this page will be updated accordingly. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes acceptance of the updated policy.

12. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

www.purecrest.ng
Back to Home Terms & Conditions